February 20, 2025
The Strength of Weak Ties: How Indirect and Infrequent Connections Drive M&A Success
M&A success depends not just on strong relationships but also on indirect, infrequent connections—what sociologist Mark Granovetter called the "strength of weak ties." These weak ties provide access to fresh opportunities, diverse perspectives, and untapped markets, making them essential in an increasingly global and competitive deal-making landscape. Embracing broader networks leads to higher deal flow, better matches, and more successful transactions.
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