M&A Trends & Intelligence

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Why Limiting Exposure Could Limit Your Opportunities

February 13, 2025

Jelle Stuij

Imagine this: You’ve decided it’s time to sell your business. You’ve built it up over years of hard work, and now, you want to ensure that the sale process goes smoothly, with the best outcome possible. However, you might be hesitant to let your advisor take the step of uploading your business profile to a broader platform, worrying about confidentiality, control, and keeping the sale discreet. These concerns are natural—but are they limiting the potential of your sale?

Confidentiality Without Sacrificing Visibility

As an entrepreneur, the idea of too many people knowing your business is for sale can feel daunting. You might worry about competitors finding out, staff becoming unsettled, or sensitive details leaking. However, by restricting the sale to a small circle, you may also be missing out on the chance to attract the ideal buyer and achieve the best possible deal.

This is where Dealsuite can change the game. Unlike public platforms, Dealsuite is a highly exclusive network built specifically for M&A advisors, PE firms, and corporate buyers—professionals who are carefully vetted and meet strict admission standards. This means your business profile is only accessible to a trusted, verified audience, significantly reducing the risk of unwanted attention.

"Dealsuite is a useful tool for spotting opportunities alongside our proactive approach. In fact, I’m not sure we would have come across Solid Services without the platform." - Gijs Marbus, Partner, Green Park Investments 

You Control What Information Is Shared

Even more importantly, you and your advisor retain full control over the process. You decide exactly how much information to share and with whom. If maintaining confidentiality is key, you can limit what’s disclosed to a general business description and revenue figures, while still ensuring that qualified buyers see the opportunity. Access can also be restricted to specific buyers who meet your requirements, keeping everything as private as you need it to be.

Unlocking New Opportunities Beyond Your Advisor’s Network

While your advisor’s personal network is valuable, think about the buyers they may not know yet. Dealsuite opens the door to a wider network, including international buyers or those from industries where your business holds strategic value. These buyers might offer more than you anticipated, and they may not be on your advisor’s radar if the sale remains limited to a narrow circle.

"I was really curious to see what opportunities were out there beyond our industry. I want my organization and employees to take advantage of as many market opportunities as possible. That's why, I thought it was a good idea to list the deal on Dealsuite. And it definitely didn’t disappoint us—quite the opposite." - , Marjan Quekel, Founder, Apotheken van Bartje

Streamlining the Process to Save Time

Additionally, reaching a larger pool of potential buyers doesn’t mean slowing things down. Dealsuite helps streamline the process, allowing your advisor to efficiently identify relevant buyers, saving time and effort while ensuring that the right prospects are found quickly.

Conclusion: Confidential, Controlled, and More Opportunities

By allowing your advisor to upload your business profile to Dealsuite, you’re not just expanding your visibility—you’re maximizing the chances of finding the perfect buyer, all while keeping the process discreet and professional. You maintain the control, and your advisor can focus on securing the best possible deal for you.

In short, Dealsuite is designed to complement your advisor’s efforts, offering a broader reach without sacrificing confidentiality. It’s about unlocking more opportunities while safeguarding your business’s value. When the time comes to sell, consider how Dealsuite can help you get the best outcome with the discretion you expect.

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